Home Page || 1900 - 1910 || 1910 - 1920 || 1920 - 1930 || 1930 - 1940 || 1940 - 1950 || 1950 - 1960 || 1960 - 1970 || 1970-1980 || New! 1980-1990

1910, 'La Mode' magazine
1910

1912, Paris Fashion magazine

1912

 

1910s Laceup boots

ca. 1914

ca. 1915 shoes

ca. 1915

ca. 1918

Periods of upheaval are often a catalyst for profound social change, which in turn is a catalyst for dramatic change in fashion. This is certainly true of the 1910s.

In the early part of the decade, fashion was fairly sedate, but in 1914, World War I broke out. The world changed and by the end of the decade, so did fashion. WWI was definitely the most dramatic event of the teens, but a number of other important things happened during this period as well. Events like the women's suffrage movement, the roots of Prohibition, and the Great Influenza epidemic of 1918 fundamentally changed American society. The RMS Titanic sank on her maiden voyage in 1912. Frank Lloyd Wright's Arts & Crafts movement began to take hold, and silent films featuring stars such as Charlie Chaplin and Mary Pickford were adored.

Dresses took on a whole new dimension. Gone was the corseted waist and in its place was the hobble skirt that mimicked the "harem" skirts of the Middle East. Paul Poiret, a popular designer of the time, is credited with this fashion movement heavily influenced by Eastern design and colors. Some skirts were so narrow that it was nearly impossible to move. For fear of splitting the skirt, women sometimes wore a length of cord to keep their legs from moving apart too much. It is not clear why they thought this was a good idea, but it's interesting that this movement occurred alongside the suffrage movement. Shoes and hosiery also became more exotic and colorful, most notably when Poiret commissioned the Perugia shoemakers to create a line of Eastern-style jeweled slippers.

The Great War (1914 to 1918) changed people's lives in dramatic ways. Men went off to fight in Europe and women were left at home to run the factories. As women's independence increased, so too did their levels of activity and their desire for practical shoes. Shoes and clothing were collected as part of the war effort and people were encouraged to be less frivolous. Clothing became more utilitarian, taking on a tailored, mannish appearance. Hemlines began to inch up as wartime shortages made fabric scarce. Even the nicest theaters declared eveningwear "optional but unnecessary." Lace-up boots came back into fashion, valued now for their practicality. Men's and women's shoes still tended to look similar. A variety of materials were used in shoe construction, including leathers mixed with colored canvas or gabardine to form two-toned "spectators." Some leathers were reversed to form suede and were used with a kid or patent finish. Both day and evening pumps were often decorated with removable buckles in cut steel, silver filigree, diamanté, or marcasite.

Fashion again took a dramatic turn when the war ended. As interests changed, so did clothing. Sportswear was increasing in popularity and such fashions were soon incorporated into everyday dress. U.S. Rubber developed the first sneaker, called Keds, in 1917. The word "sneaker" was coined quite literally because the rubber sole made the shoe stealthy — all other shoes, with the exception of moccasins, made noise when you walked!

The fashionable man in the early 1910s was seen wearing a one or three button cutaway frock coat or the double breasted sack which is a straight lined jacket. Average width of the pants leg was a whopping 22 inches at the bottom. It was a 'dandy' type of look; the cane was standard, the collar was high (usually with a bow tie); a bowler or some type of hat was worn. A man's hat in those days was meant to coordinate with his outfit. A top hat in 1900 went with the frock coat; the homburg was necessary for less formal day wear, and the straw hat (or 'boater') was popular with both men and women.

Boys and younger men wore three piece suits for dress, consisting of a coat, vest and knee pants which were tight fitting and usually made with 'double knees'. The bottom of the pant leg met the high stockings at the knee.

home  |   more images from 1910s  |  next

 


 

All History of Fashion pages © 1999-2007 American Vintage Blues/J. Yeager
All rights reserved; please do not use without express written permission. Thank you!
Various references cited throughout this area